# Building your Lead Generation Form

Published @ 01/07/2026 •
NovaSupport Team Product Team

NovaSupport's Lead Builder helps you create forms that convert visitors into qualified leads without disrupting the conversation flow.

## Getting Started

1. Navigate to Leads → Lead Builder in your dashboard.
2. Click Create New Form.
3. Give your form a descriptive name.

## Adding Fields

Choose from built-in field types:

- Name: Capture the visitor's name.
- Email: Required for follow-up communication.
- Phone: For sales or support calls.
- Company: B2B lead qualification.
- Custom: Create any field you need.

## Form Placement

Decide where your form appears:

- Inline: Naturally within the conversation.
- Popup: As a modal overlay.
- Pre-chat: Before the conversation starts.

## Triggering Rules

Smart triggers improve conversion rates:

- After N messages: Wait until engagement is established.
- On specific topics: When discussing pricing, demos, etc.
- Exit intent: Capture leaving visitors.

## Best Practices

1. Keep it short: 2-3 fields have the highest conversion.
2. Offer value: Give something in return (demo, quote, resource).
3. Be transparent: Explain how you'll use their information.