# Lead Settings and Integrations

Published @ 01/07/2026 •
NovaSupport Team Product Team

Once you're capturing leads, you need to manage where they go and how you follow up. NovaSupport integrates with popular CRMs and marketing tools to streamline your workflow.

## Lead Settings

### Notification Preferences

Choose how you're notified about new leads:

- Email notifications (instant or digest)
- Slack alerts
- Webhook events

### Data Retention

Set how long leads are stored:

- 30 days (Starter)
- 90 days (Pro)
- Unlimited (Enterprise)

## Available Integrations

NovaSupport connects with:

- CRM: Salesforce, HubSpot, Pipedrive, Zoho
- Email Marketing: Mailchimp, ActiveCampaign, ConvertKit
- Communication: Slack, Microsoft Teams
- Automation: Zapier, Make (Integromat)

## Setting Up an Integration

1. Go to Settings → Integrations.
2. Find your tool and click Connect.
3. Authorize the connection.
4. Configure field mapping.
5. Test the integration.

## Webhooks

For custom integrations, use webhooks to send lead data to any endpoint:

1. Go to Settings → Webhooks.
2. Add your endpoint URL.
3. Select which events to send.
4. Verify the connection.

Webhook payloads include all lead data in JSON format for easy processing.